Hoboken Coffee Roasters

December 21, 2012

 

Brace yourself because this is going to be a long post!! I tried trimming it down & just couldn’t – I’m sure you guys will enjoy it so I’m not worried. I designed the logo for Hoboken Coffee Roasters a while back and have been patiently waiting as the shop came together. Mallory & Trey, the married couple behind the Guthrie, Oklahoma based business, have been working incredibly hard to get it up and open while simultaneously having a brand new baby, can you believe that?? They have been so great about sharing their process on Instagram if you’re interested in seeing how the space came together. I’ve been blown away by their work ethic and had to share their story in greater details, visually & verbally.

Hoboken on —> Twitter | Instagram | Facebook





 

The photographer who took all these photos had really wonderful things to say so I’ll quote some of what she wrote up in her blog post : “In this town, a young family ( they just had a new baby girl named Harvest ) who seems to fit the Portland | Greenwich Village | Kinfolk world achieved the beautiful and opened up their dream. They have successfully stayed true to their personal vision and personality and the entire town is simply smitten with them – an Anthropologie in the middle of a rodeo. This hasn’t been done. It’s brave and it’s working. Watch out – this sleepy sweet town is on the rise, and because of people like Trey + Mallory, it’s going to be a different place in five years. Better | Home-ier | Lovelier.”

“Oh, we wrote our blue-prints and design ideas on notebook paper!” They’ve saved and saved and saved so they could do it “right” and not get themselves into the crazy world of debt. I loved to hear that they approached this process slowly and patiently so that they could open the shop and move forward in a successful and positive direction. The next thing I will be working on with them is their website & I can’t wait to get started. I hope to be in Oklahoma soon so I can stop in and see it in person – and of coarse, have a cup of Mallory & Trey’s coffee.

 







COMMENTS ( 13 )
TAGS : Design

13 Comments

December 21st 2012

That little place looks so charming… actually it looks a lot like the coffee shops I frequent in Portland. xo

Kacie

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December 21st 2012

Looks like i need to take a four hour trip to stop by, this is amazing and I love that they didn’t feel the need to relocate to have a successful coffee shop, they did what they loved in a place that was different from their style.

I love the branding as well, it all just looks amazing.

<3Courtney

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December 22nd 2012

Oklahoma, represent! I’m going to have to take a mini-adventure and visit this little coffee shop.

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December 22nd 2012

This is why i want to get into design, such a beautiful logo and lovely story to go along with it

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December 22nd 2012

Emma, the logo design is so beautiful! It goes along perfectly with the photographers & the photographer’s little write-up too. Love how your work ahs melded with this family’s story. happy holidays! xo

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December 24th 2012

This is just SO inspiring and lovely. Their coffee house looks absoloutely beautiful! I love the designs. Amazing job, emma!

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December 24th 2012

I love everything about this. My husband and I are also opening a bagel/cafe shop here in the next few months. I love everything about this design although its nothing like ours.

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December 25th 2012

Such a charming Logo.

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January 2nd 2013

wow! everything looks wonderful! i love the worn quality of the logo when its printed on the bag!

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January 6th 2013

i would Love to go to this coffee shop!!! so beautiful and fun!

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