Louise Gray

November 02, 2015

No. 03 Quilt

My first visit to the Louise Gray website was filled with pure joy. Not only do they make a gorgeous product but their overall design aesthetic and photography is spot on. It’s near impossible for me to not fall in love with a brand that values their visuals as much as their product. LG reinterprets the art of quilting with a discerning eye. Blurring the lines between form and function, their throws are equally at home draped on a sofa or hung on your wall.

Their modern design feels right at home in The Hannah House. As of right now, it’s keeping us company on cooler nights but I have considered getting their new Quilt Hanger and displaying it as art. Our walls are so bare and would welcome the bold shapes and colors. There is also talk of graphic prints, which I’d be ALL over. I can’t wait to see their future designs and watch them expand! No doubt it will beautiful.

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The Hannah House

September 05, 2015


How have I not shared the nitty gritty details on The Hannah House yet? It has officially been 4 months since we moved to Hannah Street in West Oakland and I finally feel like everything is in its place. I’ll start off by sharing that my main challenge was upgrading from a teeny tiny apartment to a 3 story house – yes, I said challenge. We had tailored our life down to a very minimal existence and feel strongly about keeping it that way. BUT — we now have a lot of room to spread out, fill up, and get creative. It has been incredibly tempting to acquire more stuff during this process.

But let me back up a tiny bit. My husband and I were looking for a new place to live because we found out we’d be in the Bay Area for at least another year, probably longer. I spotted this house on CraigsList and my curiosity got the best of me. I knew it was way too much space and way out of our budget but I had to see it in person. Those floors? and the exposed ceilings? Come on! As soon as I finished the walk-through, it was decided. We had to live there.

Since then, we’ve been experimenting with creative ways to use the house. I originally thought a shared office would be cool but that didn’t pan out. We ended up successfully turning the 2nd floor into a photo-studio and have hosted some workshops and events too. Overall, it’s been a ton of hard work ( …and I mean a ton ) but we’re having a blast with this place. Our goal? To try and soak up every glorious minute of living here because we’re not sure how long we’ll be calling The Hannah House home. For now, it’s ALL OURS and we couldn’t be happier.

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The Hannah House Postcard — Art Direction by Emmadime / Design by Beth Abrahamson


At the start of our move, I teamed up with Smart Furniture for an office spruce-up. Being that I spend what feels like 99% of my life in the office, it’s important to me that I love my creative-habitat :) I’ve been working from the same desk for a few years now and wanted something new. My main priority was more space. I like to surround myself with lots of design books, inspiration, to do lists, notepads, candles, coffee and water, the list goes on. By the end of the day, it all creeps its way onto my desk or the surrounding area. If I don’t have room to support this way of working, things get ugly – and when I say ugly, I mean tons of pretty stuff thrown around in a really messy fashion, ha.

For the spruce-up, I went with the medium sized Blu Dot Strut Table and the Dang File Pedestal. The table provides ample space for gettin’ messy and the cabinet’s brass handles are what dreams are made of. Overall, I couldn’t be happier with the new additions.


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That’s it for now! Stick around for more updates and an exciting feature on the Urban Outfitters blog. Also, if you live in the Bay Area and are interested in using the house, we’d obviously love to have you. Just shoot me an email! I want someone to come teach a yoga class under our big skylight. I also want to have a movie night ( inspired by this ). One thing I will admit, I don’t use this place for random personal things enough. That will change soon, I hope!

Make sure to follow along — @thehannah_house



March 19, 2015


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Over the past three months, Chelsea Fullerton Jones ( of Go Forth Creative ) and I have been working our tails off to create something big and beautiful for small business owners.

It’s called Hands-On and is being specifically built for the passionate and innovative. That’s you, I’m sure of it! It’s an online course unlike any other – chock-full of case studies, video lessons, templates and loads more – all the things you need to create and manage a successful brand.

With our combined knowledge of running prosperous design businesses, we’re ready to share our successes and failures, through a visually rich online environment that’s completely unique to any other course. Be prepared for Hands-On to delight you in ways you didn’t think learning could.

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Until our full-launch date arrives, head over to handsoneveryday.com to join our mailing list and be the first to know when the course outline and start date are released. For those of you that are curious about how a visual identity comes to life, we’ll also be sharing an inside look at our Hands-On design process. We can hardly contain our *excitement* for this new venture! We are thrilled at the thought of helping you and your business!

+ Sign up for our mailing list – handsoneveryday.com
+ Follow us on instagram – @handsoneveryday
+ Learn more about how Chelsea and I met on her blog


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February 24, 2015


Calling all creatives ~ Emmadime is growing! I’m so excited to share that I’m currently looking for a Creative Assistant & a Junior Designer. I just moved into a new work space in Oakland and would love to have someone come join me for a few hours a week. I’m still fine tuning the job description but for now, I want to hear from you! If you’re at all interested, please shoot me an email and I will follow up in greater detail soon.

Location ~
Oakland, CA
( I would prefer local but am consider other options )

Status ~
Part Time
( around 8 – 10 hours a week )


Home ( for now )

January 28, 2015


Welcome to my tiny apartment in Oakland, California! I really enjoyed the studio tour I put together for you last year and thought I would do the same with a more personal space of mine, my living room. It’s not much but I sure do love it ( …and hate it at times, lets be honest ) I share the apartment with my husband, our 2 bikes, and my business. See that open door to the right of me? That’s my current at home office. Although, that will changing ( again ) soon, as I just found another studio space I’ll be moving into. yay! More on that later, I’m sure.


We’ve been through many ups and downs over the last 2 years here — stolen plants, block-parties, crazy neighbors, oakland protests, new restaurants, leaky roofs, evening walks, new friends… The main takeaway ( besides Calif. is awesome! ) has been to live as minimally as possible. There is such little storage that we physically can’t own much – there’s no arguing it. At first it annoyed the hell out of me but now I welcome the challenge. I consider all of my purchases, down to how many rolls of toilet paper we can store, ha.

One thought that always leaves me feeling excited and grounded at the same time, is that we’ll have many other homes throughout our lives, outside of this little space. I love to remind myself this when I get frustrated or complacent about my current situation. It inspires me to live more in the now and enjoy what I have today, which can be very difficult at times.

+ Enjoy the look around!

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Bubba and I made our coffee table in a few hours one afternoon — it was super simple. We don’t have a dining room or any kind of kitchen table so we spend a lot of time at it — all of our meals, drinks, chats with friends, movies, email-sessions… everything!

Our new couch ( I’m obsessed ) is the Atwood Sofa by Gus Modern – via Smart Furniture! As you can imagine, we needed something that was nice to look at AND comfortable. The walnut base and button-tufted upholstery sold me. It’s an excellent option for a clean modern living room!

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Modernism Week

January 23, 2015

+ Frey II by Albert Frey ( …what dreams are made of )

I’m so excited to announce that I am apart of this years PS Mod Squad! We’re ​headed to Palm Springs in a few weeks to cover ​everything Modernism Week has to offer. We’ll be attending modern architecture tours, design events, and parties all in celebration of the warm, eclectic city in the desert. I’m especially excited to hear Todd Oldham’s lecture on his love for Alexander Girard.

You can follow along on my profile and with #PSModSquad and #ModernismWeek

The 2015 Mod Squad


I’ll be in great company!

Jessie Webster @JessieWebster
Jonathan Lo @happymundane
Eva Goicochea @EvaGoicochea

Jamie Derringer @designmilk
Emma Robertson @emmadime
Lindsay Stetson @mstetsondesign

Jeff Mindell @JeffMindell
Kelly Mindell @StudioDIY
Kelly Lee @KellyGolightly

Amanda Dawbarn @100_LayerCake
Sal Camarena @StylistSalvador

Design State of Mind

December 14, 2014


Check out a couple of projects that really caught my eye this week! When I saw them, I had that “oh wow!!” moment, ya know?? The one that leaves you feeling like you should rush back to work so you can create something just as amazing!

…and while I’m on the topic of work, can we ( I’m talking to anyone with a desk job ) please talk about how much it SUCKS to sit at a desk all day. I’ve been putting in longer days this month, trying to get to a good stopping place before the holidays — my legs, back, and neck are not happy! I try my best to take regular breaks but that involves heating up my coffee or… checking to see if the mail has come. I’ll get a casual bike ride or yoga session in but surely this is not enough to balance out how much time I sit, perfectly still, at my computer. After reading way too many articles and officially freaking myself out, I rigged my desk so that I could stand at it ( envision lots of boxes and stacked books, ha ). I stood for an entire day and it felt amazing. It was slightly exhausting but I did feel better. I’m convinced I need to set up a more permanent standing work station! You?

+ Notebooks II by Deutsche & Japaner

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+ Hellstrøm Juleaquavit by Olssøn Barbieri

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+ The Image is Found by GoForth Creative

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+ This fan installation by RAW color

wrap it up

December 01, 2014


Chelsea and I are so excited about todays post! It’s been a while since we’ve invited someone to be apart of our Traveling Stamp series so we decided to take it back into our own hands and create something new. As the holiday season is upon is, it seemed fitting to explore wrapping paper.

Growing up, my mother always took gift-giving very seriously — the presentation and un-wrapping experience was just as important as the gift! She put a lot of time and effort into it, making Christmas morning such a visual and enjoyable time. One year, every present was wrapped in this perfect glitter paper. By the end of the morning, we were all covered head to toe in sparkles! ( mom, does this roll of black paper look familiar? ) I still have a lot of shopping to do before I can start wrapping and shipping out treats, but I’m definitely excited to get the process started.

Next Up: We’ll be designing a new stamp for 2015 and handing it off to Amanda Jane Jones!

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I also wanted to show off my new Artifact Uprising cards! I’m so impressed with this 3-in-1 design. It’s a greeting card, a photo print and a gift tag all in one. With perforated seams, these cards can be repurposed by the friends and loved-ones you send them to! I decided to pair one of our new black & white wedding photos with this bold design. Check out their other design options here.

→ Artifact Uprising has kindly offered up 25 cards to one lucky winner!!

To enter: Fill out this form
Giveaway ends on: December 8th — Goodluck!

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Check out Chelsea’s wrapping paper right here!


Major Matchbooks

November 24, 2014


I was working a little bit over the weekend and stumbled across these incredible vintage matchbox illustrations — I had to share! The simplicity was what struck me the most, then the color! I love how graphic and artistic they are. I don’t think I could pick a favorite! You?

+ You can find some of them here, here, and here.

5 Questions for 100 Designers

November 20, 2014


I’m so excited to be apart of 5 Questions for 100 Designers – a mini project organized by Yevgeny Yermakov. He asks participants the same 5 questions in an attempt to provide short-and-sweet answers to very important topics. I got sucked in and basically read all of them, ha.

A few of my favorite interviews include /
+ Roanne Adams
+ Verena Michelitsch
+ Leta Sobierajski
+ Lotta Nieminen

The 5th question inquires about book recommendations, I’m anxious to check these out /
+ 79 Short Essays on Design by Michael Bierut
+ How to Think Like a Great Graphic Designer by Debbie Millman
+ Video: The Inbox Zero System

Design State of Mind

November 13, 2014


For as long as I can remember, my morning routine has consisted of waking up, getting dressed, making some coffee, and “warming up” to all of my favorite blogs. There’s interesting content, it gets my competitive blood pumping, sometimes it sends me down a distracting rabbit hole of links but hey, why not? It has always been a fun way to start the day! I’ve recently decided to shift gears and turn all of my early morning attention towards designers and studios.

For me, a productive day starts with more of a design focused mindset — instead of reading about how to “set the perfect thanksgiving table” or where to “download new custom desktop” ( note: I love me a good blog post, I’m just trying to be more intentional about WHEN I consume this kind of information ). In an attempt to provide a more design focused morning for you ( or afternoon / evening – whenever you personally dive into blogs ), I thought I would share some work that really made an impression on me. Such inspiration! Enjoy +

+ Web Press by OfAnother

+ Black Visual Archive by Five Thousand Fingers

+ The Vine by Blok Design

+ We Are The Rhoads by Hum Creative
+ Mast Books by High Tide

+ Kay Li by We Are Branch


November 10, 2014


I have to admit, I am very very excited about the design-momentum I’ve got going right now! So much so, that I thought I’d share my roster of upcoming projects with you. Working with people that are as passionate and as talented as these entrepreneurs is all a designer can ask for!

01. Max Wanger – Los Angeles based photographer extraordinaire
02. Sonnet James – The queen of the play dress
03. Jennifer Emerling – Los Angeles based photographer ( she shot our wedding! )
04. Priscilla Gragg – Bay area based photographer

Oh, and I expanded the Oakland Surf Club Mini brand a tiny bit more.
I can’t help myself – they’ve got such great content to work with!