Third Times a Charm

September 29, 2014

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Tomorrow, I am heading South for an evening in Los Angeles – with a final destination of Palm Springs! I’ll be attending Designer Vaca, a retreat of sorts for female graphic and web designers from all over the country. We chill by the pool, collaborate, share experiences, and learn from each other. The environment has a relaxed anti-conference feel allowing space for creative-growth and new relationships. Some of my best designer friends were made at this retreat… so it’s also a chance to nourish our long-distance friendships in the flesh – via beer, scooters, tacos, and design!

This is my 3rd year to attend – I am obviously a fan. There is usually a little bit of overlap each year in the content that we discuss but I have ALWAYS come away from the trip with new and fresh ideas. Also, with a full 12 months in between these sessions, I experience so much growth. I am eager to talk through that with my peers and hear about their year of change.

+ Follow along via #designervaca
+ See more photos from previous years!


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Solly Baby Website

September 09, 2014

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I’m excited to announce that Solly Baby launched their new website today – alongside the FW14 collection! After working on their product packaging a few years ago, I was ecstatic when Elle asked me to be apart of their web revamp. She is enthusiastic, driven and easy-going – everything a designer could ask for! Is it weird that I want to buy a wrap even though I don’t have a baby? I could use it as a scarf or something right, ha. Congrats Elle**


+ Photography by Max Wanger
+ Shop FW14

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Summer Collage

September 02, 2014

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Check out my so-long-summer collage.
This is what happens when you drink two beers and combine pinterest + day-dreaming.
Goodbye beach-beers and swimsuits!

+ Imagery can be found on my Pinterest

Portfolio Update

August 25, 2014

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Update: The entire osc mini project is up in my portfolio. Having spent a good amount of time capturing the new logo within the shop, I was craving a clean backdrop and controlled environment with lots of bright natural light. I’ve recently realized that I need to step up my game when it comes to displaying my completed work – I’ve done such a poor job at executing this phase of the process in the past and am ready to cast that bad habit aside!! How on earth am I supposed to get new bad ass dream clients? Priorities Emma, priorities.

OSC – Mini

August 11, 2014

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I recently wrapped up a branding project with one of the coolest shops around, Oakland Surf Club. They just celebrated their 2 year anniversary while simultaneously launching their new “mini” section of the shop. Imagine: Tiny clothing for rad tiny people! Our goal was to create a mark designed specifically for the mini products, that would mesh well with the current brand. They wanted the color palette to be gender-neutral and the overall vibe to be soft with a little bit of youthful coolness and edge. You can see our mood-board here!

I’m still photographing all of the printed materials that we built out – the full project will be up in my portfolio soon. What you can expect: Stamps, Stickers, Postcards, Tees, More tag details…!!


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Palm-Play

July 07, 2014

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I noticed a pattern within my pins so I decided to exploit it a little bit today – plants!!! I’m finding that the longer I live in California, the more my love for them grows – and grows and grows… I plan to take a walk around my neighborhood soon to photograph my favorite yard landscapes and wild growths. This Oakland stroll left me craving more.

I also messed around with Colour Lovers for a bit this morning. I want to start being more intentional about saving palettes that get a reaction out of me. There is something very powerful about a really strong color combination. For me, things always seems to be a bit more harmonious and peaceful.

+ All images can be found on my Pinterest

The New Emmadime

July 01, 2014

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I am so excited to finally have the NEW and improved Emmadime up and running! This project has been such a labor of frustrating love. I’ve been working on it for who knows how long because designing for yourself is HARD! Can I get an amen designers??

I’ve been using Cargo Collective to show my work since I graduated from college but I was horrible at updating it and didn’t put any energy into personalizing the site. It got the job done but I wasn’t proud of it. Within the last year or so, I developed a huge itch to create something more involved and representative of me! I’ve been hacking away at it every spare moment I could find and am ecstatic with the finished results. There is a lot of new work that is finally on display – you should take a second to check it out & let me know what you think.

Welcome & Enjoy!


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On the Radar

June 09, 2014


I find it so amazing that month after month, we as consumers, are introduced to new creations by talented inspiring people! They keep killin’ it and we keep coming back for more. I’m taking the morning to share some of my favorites at the moment. I have especially been into The 2 Bandits. After seeing some of the pieces in person, I’m convinced I need it all. That choker is the first on the list. Oh also – my friend, Julia Koestreva, has been knocking it out of the park! Have you seen the new line she designed for Need Supply! Enjoy +

Two Bandits Choker | Herbivore Botanicals Body Oil | Blue Pattern | Palm Tree Photo | Wave Print by Julia Kostreva | Monki Hat | White Pons | Love You Not Bra | Fish Bottle Opener | Book Clutch | Coral Pattern | EOS lipbalm


A couple of months ago, Erin from Apartment 34 reached out to me about hosting a mini Graphic Design 101 class for her and her team. I’m a huge fan of spreading design-love to those who welcome it so I happily agreed to entertain and teach in my studio.

With so many incredible blogs out there, it’s important that we have thoughtful and original designs to help us stand out! Erin said that while she loves graphic design, she never took it in school, never even really dabbled in it and quite honestly, has found that it doesn’t come as naturally to her as she wish it did. I’m sure a lot of people feel this way?

I sat down with the Apt34 team for a couple of hours ( accompanied by lots of coffee & treats ) to discuss a range of topics! I created a custom presentation laying out everything that I wanted to cover with them. This included what I think to be the very basic building blocks of graphic design, a few critiques of their current blog posts, lists of helpful resources, and encouraging questions to help inspire growth within their layouts. Note: Erin’s blog is beautiful and I made sure she knew that. Everything I shared with them was purely positive-feedback based on my own personal opinion. The class had great energy that fed off of our intention to improve, not fix.



Everyone on the team came into the class with a different level of understanding – so it was interesting to receive feedback. Below are my two favorites! Erin provided lots of great content within her post about the morning – you can read her take on it here.

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“I came away more in awe of all the considerations (or components) that go into good design. It takes an incredible amount of work to make things look clean and simple. Now I always try to remember to give images space to breathe and be really thoughtful about how the text relates to the images. Just like accessorizing, I feel like it’s better to take things out than clutter the page!”

Erin -
“I was really excited to learn general rules about layout balance and typography. I was intrigued by the concept of Leading (space between text on a page – turns out more space is better) and Kerning (space between letters in a word). I also learned that unless you are in fact a graphic designer, it takes a lot of trial and error to really learn what works and what doesn’t. At least it’s a fun learning process!”



I want to thank Erin for inviting me to be apart of her teams growth. Her appreciation for design was… well, wildly appreciated! I love her parting words about the class: “If you’re serious about growing your blog, investing in what will help you stand out from the crowd is critical. If you want your blog to be your business, you have to treat it like one!”

…and thank you – Ashley Batz – for taking the lovely photos!



Eva Kolenko Promo

May 22, 2014


I’m so excited to share one of my most recent projects with you guys + I had the pleasure of designing Eva Kolenko’s 2014 photography promo! It should be arriving on doorsteps as we speak. Eva and I met when I first moved to the bay area – we have worked together on a handful of photo-shoots but this was the first time we teamed up to work on a design project.

Our goal was to create a mail-out that would turn heads and drop jaws!! This perfect-bound, 38 page piece features her newest work alongside her favorite family recipe, a perforated recipe card, and poster-insert. I have to say – I’ve been bitten by the print-bug. It’s sooo rewarding seeing work turn into a tangible piece. Enjoy +


Portfolio Update

April 25, 2014


Guess what? I should be launching my new portfolio/blog within the next week or so?? Can you believe it? I am so damn close, I can taste it :) I wanted to share a few projects that will be included before the whole shebang goes live. Over the last few years, I have pumped out a lot of work that I’m super proud of but was horrible at sharing it with anyone! I can finally say that I will be up-to-date and accurately represented online, yay! I can’t wait to hear what you guys think.



When I was pulling all of my favorite projects for the update, I quickly noticed that the majority of my work has some sort of illustrated/hand-drawn element. In college, I almost majored in illustration but quickly changed paths and focused on Graphic Design – it felt more monetary and safe at the time. I’m realizing that it has always been a natural and comfortable part of designing for me. I’m excited to see how I implement that skill within future projects.

Below is one of my absolute favorite logos from this year so far. This is just a part of it – you’ll be able to see the whole thing when the site is up. The client is: The Happy Sleeper! It’s made up of Julie Wright & Heather Turgeon – both psychotherapists that work with and write about child development and parenting. They requested a logo for the face of their new website & book. We focused on the youthful, calming, and constantly-changing variables of their profession. The final logo emphasizes the earths rotation as it interacts with the sun and moon – confronting different parts of the day that we all cycle through – children and adults alike.

p.s. I hate writing about my projects, ha. It’s so hard for me. It’s taken me like a billion hours to write the copy for the new site, ha. I guess I should just suck it up and deal with it because being able to talk about the concepts behind my projects it’s crucial.



I just finished designing a huge piece for bay area photographer, Eva Kolenko ( see below ). I haven’t had the opportunity to print a lot of my work so I was incredibly pumped to step away from my usual routine and think about paper, user-experience, etc! We created a perfect-bound promo book, with a perforated recipe insert ( she shot her favorite family recipe and shared the process for a personal touch ). The finishing detail is a poster that’s folded and inserted into the back – it houses her year in instagrams and one of her favorite photos – super large & in charge! I guarantee you I’ll be showing this one off when it’s in my hands, stay tuned! We sent it to the printer this week :)


Go Stamp + Go!

March 13, 2014


Cheers to the 5th traveling stamp participant — Adrienne Antonson of STATE. Do y’all remember her Lovely Lady feature? It’s one of my favs, to this day. SO…. Can you even believe how hard she knocked this project out of the park? I literally screamed when I got the images!!

Her thoughts:
“As a life long pen-pal, I love anything that comes in the mail! And mail that you can make things out of — even better! Emma’s traveling stamp project had me at hello and I could not wait for it to arrive in my mailbox. Being the first East coast recipient of the traveling stamp, I knew we had to do something big. So making an entire stamped outfit seemed like a no-brainer. The whole STATE team got involved and shared in the messy fun. We made stamped linen pants, a smock, and a silk head scarf. And honestly, we could have kept stamping for days.”

“As a professional maker, it’s easy to get in a creative rut. So to have a project that was purely for fun was such a welcome change. It was inspiring to think of all the ladies before us who used the stamp, and we were thrilled to be continuing the chain. I’m excited to see where the little stamp goes next and what it makes!”

Don’t forget to follow along on Instagram & Twitter with the hashtag #travelingstamp. We are documenting the mailing, making, and finished products for your Enjoyment, wink*



PLUS >> !!! We loved the stamped smock so much, we’ve added it to the STATE online shop. There is only the ONE available ( update: SOLD OUT ) so make sure to snag it quick if you’re interested. I have a red STATE smock & am obsessed. It’s the perfect layering piece that goes with just about anything.