5 Questions for 100 Designers

November 20, 2014


I’m so excited to be apart of 5 Questions for 100 Designers – a mini project organized by Yevgeny Yermakov. He asks participants the same 5 questions in an attempt to provide short-and-sweet answers to very important topics. I got sucked in and basically read all of them, ha.

A few of my favorite interviews include /
+ Roanne Adams
+ Verena Michelitsch
+ Leta Sobierajski
+ Lotta Nieminen

The 5th question inquires about book recommendations, I’m anxious to check these out /
+ 79 Short Essays on Design by Michael Bierut
+ How to Think Like a Great Graphic Designer by Debbie Millman
+ Video: The Inbox Zero System

Design State of Mind

November 13, 2014


For as long as I can remember, my morning routine has consisted of waking up, getting dressed, making some coffee, and “warming up” to all of my favorite blogs. There’s interesting content, it gets my competitive blood pumping, sometimes it sends me down a distracting rabbit hole of links but hey, why not? It has always been a fun way to start the day! I’ve recently decided to shift gears and turn all of my early morning attention towards designers and studios.

For me, a productive day starts with more of a design focused mindset — instead of reading about how to “set the perfect thanksgiving table” or where to “download new custom desktop” ( note: I love me a good blog post, I’m just trying to be more intentional about WHEN I consume this kind of information ). In an attempt to provide a more design focused morning for you ( or afternoon / evening – whenever you personally dive into blogs ), I thought I would share some work that really made an impression on me. Such inspiration! Enjoy +

+ Web Press by OfAnother

+ Black Visual Archive by Five Thousand Fingers

+ The Vine by Blok Design

+ We Are The Rhoads by Hum Creative
+ Mast Books by High Tide

+ Kay Li by We Are Branch


November 10, 2014


I have to admit, I am very very excited about the design-momentum I’ve got going right now! So much so, that I thought I’d share my roster of upcoming projects with you. Working with people that are as passionate and as talented as these entrepreneurs is all a designer can ask for!

01. Max Wanger – Los Angeles based photographer extraordinaire
02. Sonnet James – The queen of the play dress
03. Jennifer Emerling – Los Angeles based photographer ( she shot our wedding! )
04. Priscilla Gragg – Bay area based photographer

Oh, and I expanded the Oakland Surf Club Mini brand a tiny bit more.
I can’t help myself – they’ve got such great content to work with!



November 06, 2014


+ Happy Thursday!
+ See all of the Insta-Discoveries here.

01. Maddy Nye – Graphic Designer Extraordinaire
02. Leigh Savage – Designer & Art Director
03. Tara Firma – Freelance producer + Creative
04. David Kitz – Artist

Time to Play

October 29, 2014


I’m excited to share a little bit about my recent trip to Palm Springs for Designer Vaca ( this was my third time to attend! ) Each retreat has been uniquely different, due to the fact that I am constantly evolving as a designer – but also because the headcount grows immensely every year. This time around, my experience was incredibly driven by friendships – old and new. Yes, I’m always excited to learn new things – aka: new photo editing apps, ways to stay organized, etc etc… but I let myself push all of that aside and just focus on having fun! I had this huge urge to just play. So I did.

The trip started off by driving to Los Angeles with Bri Scarff & Chelsey Dyer – two graphic designer friends that live here in the bay. We chatted about what we’re currently working on and listened to music via an old school boom box. We then met up with the crazy cool Brooke Baker and hit up the Venice Beach area! …even though none of these spots are new to me, it’s crazy how foreign they felt when explored with a fresh set of buddies!!

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+ Video by Ellay Films
+ All photos by Brooke Baker

Below is a booth-tribute to panama hats, big smiles, and pool hair.
A look that everyone seemed to be adopting that weekend!

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I love reading other gals posts!
Everyone seems to have a different experience and perspective.
Check out some favs:

+ Noirve – Designer Vaca 2014
+ Becky Murphy – Vaca Resources
+ Kathleen – Power Lady Posse
+ The Fresh Exchange – A Guide to Palm Springs & Joshua Tree
+ Nubby Twiglet – Fun & Sun
+ Jane Reaction – Salvation

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Third Times a Charm

September 29, 2014


Tomorrow, I am heading South for an evening in Los Angeles – with a final destination of Palm Springs! I’ll be attending Designer Vaca, a retreat of sorts for female graphic and web designers from all over the country. We chill by the pool, collaborate, share experiences, and learn from each other. The environment has a relaxed anti-conference feel allowing space for creative-growth and new relationships. Some of my best designer friends were made at this retreat… so it’s also a chance to nourish our long-distance friendships in the flesh – via beer, scooters, tacos, and design!

This is my 3rd year to attend – I am obviously a fan. There is usually a little bit of overlap each year in the content that we discuss but I have ALWAYS come away from the trip with new and fresh ideas. Also, with a full 12 months in between these sessions, I experience so much growth. I am eager to talk through that with my peers and hear about their year of change.

+ Follow along via #designervaca
+ See more photos from previous years!


Solly Baby Website

September 09, 2014






I’m excited to announce that Solly Baby launched their new website today – alongside the FW14 collection! After working on their product packaging a few years ago, I was ecstatic when Elle asked me to be apart of their web revamp. She is enthusiastic, driven and easy-going – everything a designer could ask for! Is it weird that I want to buy a wrap even though I don’t have a baby? I could use it as a scarf or something right, ha. Congrats Elle**

+ Photography by Max Wanger
+ Shop FW14


Summer Collage

September 02, 2014


Check out my so-long-summer collage.
This is what happens when you drink two beers and combine pinterest + day-dreaming.
Goodbye beach-beers and swimsuits!

+ Imagery can be found on my Pinterest

Portfolio Update

August 25, 2014

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Update: The entire osc mini project is up in my portfolio. Having spent a good amount of time capturing the new logo within the shop, I was craving a clean backdrop and controlled environment with lots of bright natural light. I’ve recently realized that I need to step up my game when it comes to displaying my completed work – I’ve done such a poor job at executing this phase of the process in the past and am ready to cast that bad habit aside!! How on earth am I supposed to get new bad ass dream clients? Priorities Emma, priorities.

OSC – Mini

August 11, 2014

IMG_2331_edited_600 Tiny Clothes

I recently wrapped up a branding project with one of the coolest shops around, Oakland Surf Club. They just celebrated their 2 year anniversary while simultaneously launching their new “mini” section of the shop. Imagine: Tiny clothing for rad tiny people! Our goal was to create a mark designed specifically for the mini products, that would mesh well with the current brand. They wanted the color palette to be gender-neutral and the overall vibe to be soft with a little bit of youthful coolness and edge. You can see our mood-board here!

I’m still photographing all of the printed materials that we built out – the full project will be up in my portfolio soon. What you can expect: Stamps, Stickers, Postcards, Tees, More tag details…!!

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July 07, 2014


I noticed a pattern within my pins so I decided to exploit it a little bit today – plants!!! I’m finding that the longer I live in California, the more my love for them grows – and grows and grows… I plan to take a walk around my neighborhood soon to photograph my favorite yard landscapes and wild growths. This Oakland stroll left me craving more.

I also messed around with Colour Lovers for a bit this morning. I want to start being more intentional about saving palettes that get a reaction out of me. There is something very powerful about a really strong color combination. For me, things always seems to be a bit more harmonious and peaceful.

+ All images can be found on my Pinterest

The New Emmadime

July 01, 2014


I am so excited to finally have the NEW and improved Emmadime up and running! This project has been such a labor of frustrating love. I’ve been working on it for who knows how long because designing for yourself is HARD! Can I get an amen designers??

I’ve been using Cargo Collective to show my work since I graduated from college but I was horrible at updating it and didn’t put any energy into personalizing the site. It got the job done but I wasn’t proud of it. Within the last year or so, I developed a huge itch to create something more involved and representative of me! I’ve been hacking away at it every spare moment I could find and am ecstatic with the finished results. There is a lot of new work that is finally on display – you should take a second to check it out & let me know what you think.

Welcome & Enjoy!