Three cheers for Chelsea & I’s second installation of Design Guide. I love how enthusiastic everyone was when we kicked the column off with a non-traditional color wheel. We are still focusing on color as it’s one of our favorite aspects of the design process. I’m going to walk you through our brands palette’s & share tips on how we consistently and successfully use them. It’s amazing how much color choices control the outcome of the design – so pick carefully!! Cheers & Enjoy –Emma
COLOR HARMONY :
In visual experiences ( in this case – graphic design ), harmony is something that is pleasing to the eye! It engages you and creates an inner sense of order & a balance in the visual experience. When something is not harmonious, it’s either boring or chaotic. One extreme is that a visual experience is so bland that you’re not engaged – the brain will reject something that is so under-stimulating!! The other extreme is a visual experience that is so overdone, so chaotic that the viewer can’t stand to look at it!! The brain rejects what it can’t organize, what it can’t understand… Color harmony delivers visual interest and a sense of order so in the end – it’s crucial!! To get really technical : Extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium!!
Some people have a natural eye for this harmony – some do not!! If you find yourself struggling with this – the color wheel is an incredible tool to understanding what goes well together – trust me!! There are also lots of other great resources out there to help put together a successful palette. Chelsea and I will be sharing some of our favorite resources in our last color post so stay tuned for those!!
EMMADIME : I gave my brand an update a little less than a year ago and am still adding to it and changing it everyday ( I designed a few new pieces specifically for this post, yay! ) One of the largest challenges for me, as I expand my brand is designing for myself – I’m sure lots of other designers would agree. Since it’s MY brand, I feel like it needs to be perfect – I feel like the materials that I pass out are a walking example of my potential as a designer! That’s a lot of pressure huh! WELL – with lots of hard work, some personal insight, and a tiny bit of money – I am at a place where I am proud to show off EMMADIME in all it’s colorful & printed glory. My colors are a good example of a complementary palette that is a mixture of cool & warm colors. I wish I had a more insightful answer as to why I chose these specific ones but the truth is – yellow is my fav!! So I took the time to pair yellow with different complementary colors and decided on which one grabbed at me more! Voila, there you have it – the Emmadime palette!!
From here, it’s all about consistency. As you design more and more pieces for your brand, strictly stay within your palette – and when I say strict I mean be psycho about it. Here are some examples from my experience : 01. My tape & my ink pad color are almost exactly the same color- this took multiple trips to different craft stores to hunt it down. 02. I worked with my letter-presser to make sure the yellows were as close to each other as possible! She hand mixed the inks so this took some extra time and energy. 03. I don’t stray outside of using white or gray paper! You get the point!!
…and now for Chelsea’s brand!! When she first launched Go Forth, I saw some Instagram pictures of everything that’s pictured below & LOVED it. I emailed her requesting that she snail-mail some of it to me so that I could appreciate it even more in person. I love how bright and vibrant her colors are and how bold all the type is. It screams life & energy!!
GO FORTH CREATIVE :
“I launched Go Forth Creative in March of this year and what a fun ride it has been! As it is for every business owner, it took some time for me to come up with a name for my studio. After doing so, I chose bold and upbeat colors that encourage folks to GO FORTH and take the next step in making their business great. Anytime you’re creating a palette, try your best to choose them with purpose by keeping your story or concept in mind.”